Nokia smartphone Nokia 3, launched in 2017, was one of the first Nokia smartphones to have hit the Indian market in a very long time.
Thanks to a brand licensing agreement with HMD Global, the company is gearing up to re-claim its lost position as the dominant smartphone manufacturer in the world. After being unveiled at the MWC 2017, with two other products, Nokia 3 came to India and met with a mixed response.
But soon, this mid-range smartphone garnered huge demand, so much so that HMD had to release official statements about ramping up the production of Nokia 3, ahead of Nokia 5 and 6, to tackle the demand. Let's take a look on what has made this phone so popular.
Nokia and India - A Nostalgic Association
Nokia smartphones have huge nostalgic value in India. Traditionally, they have been associated with sturdy smartphones and right from the time of the Nokia 3310 (original), Indians have had an affinity towards this brand. But, then Nokia decided to replace the Android OS in its phones with Windows, which led to catastrophic sales figure.
People had been clamoring for a Nokia Android phone for galaxy a60 specs years, and with the launch of Nokia 3 release, Samsung galaxy s9 specs their wish has finally come true. To add to it all, the Finnish mobile giant has also refined and optimized the software, while adding a great design and Realme 5 Antutu many other features at a price tag of below ₹10,000.
In a price sensitive market like India, a high-quality smartphone in an affordable price is bound to attract buyers. Top Quality Features at a Low Price
Nokia 3 has been built and designed keeping the youth of the country in mind. It is among the few phones in the budget category that comes equipped with Android Nougat. The phone sports a 5-inch IPS LCD screen with a resolution of 720 x 1280 pixels and 2.5D Corning Gorilla Glass.
It is powered by a 1.3GHz quad-core MediaTek MT6737 SoC, coupled with 2GB of RAM. The 16GB internal storage capacity can be extended to 128 GB with a micro-SD card. Camera specifications include an 8MP camera at the front and back, with the rear camera sporting autofocus and LED flash.
This is one of the few Nokia smartphones that comes with bundled earphones in the pack. The sound clarity is amazing, making the phone ideal for music lovers. The 2630mAh battery can make the phone last up to 16 hours of heavy usage. It supports 1080p video recording and 4G with VoLTE.
At a low price of ₹9,499, Nokia 3 provides all the features of a good smartphone; ability to receive bundled notifications, ability to reply to any message from the notification pop-up, quick swapping between apps and galaxy a10 specs so on. It also supports Google Assistant out-of-the-box, which many other phones in the same price range do not.
Apart from these features, HMD has promised regular updates and has been consistently delivering on its promises. Nokia 3 has recently received updates in June 2018. The brand is aiming to occupy one of the top 3 slots of popular smartphones in India in the next couple of years.
With the release of new Nokia smartphones like the Nokia 3, we might see that vision turning into reality soon. Aziz Q Shaikh is a writer